When Clean Beauty Walks the Runway A thank-you to Miami Swim Week & Forbes BY TUGS-OYUN DAVAADORJ · FOUNDER, OYU BOTANICA

But here we are. And I am overwhelmed with gratitude.

This past month, Oyu Botanica's Soothing Tallow Lotion Bar was featured and shared by the official Miami Swim Week – The Shows Instagram account — one of the most visible fashion and beauty platforms in the country. Seeing our small-batch, EWG-Verified, USDA Organic product held up in that space, photographed with care and shared with their audience, stopped me in my tracks.

A Forbes Moment We Will Never Forget

And then came Forbes.

A piece published in Forbes Lifestyle & Style & Beautyon May 19, 2026 made the case that Miami Swim Week is disrupting the American fashion calendar — positioning Miami as the third fashion capital in America after New York City and Los Angeles. The article captured something bigger than swimwear: it described how wellness, clean beauty, and experiential luxury are now inseparable from the modern fashion economy.

Those words are exactly why Oyu Botanica exists. From the very beginning, this brand was never just about skincare. It was about what it means to care for your body with intention — with ingredients that are honest, ancestral, and alive with purpose. Mongolian botanicals. Clean formulations. Nothing hidden.

To see those values reflected in a Forbes story, in the same breath as Miami Swim Week, feels like a full-circle moment for everything I have been building.

Why This Matters

The Skin Sports Society x Miami Swim Week partnership — with its Backstage Facial Lounge for models, talent, and VIP guests — was centered on a single idea: that looking your best on the runway starts with genuinely caring for your skin, not masking it. Hydrate. Sculpt. Recover. Glow.

That is the world Oyu Botanica belongs in. Not the world of filler ingredients and synthetic shortcuts — but the world where what you put on your skin is as considered as what you put in your body.

Our Soothing Tallow Lotion Bar is not a trend product. It is a formulation built on grass-fed tallow, botanical extracts, and the belief that your skin knows how to heal — it just needs the right support. Seeing it photographed at an event celebrating exactly that philosophy is deeply affirming.

From Mongolia, to the Runway

I think about the journey a lot lately. The idea for Oyu Botanica was born from my Mongolian heritage — from the understanding that the land holds medicine, that plants grown in harsh, pure climates carry extraordinary resilience, and that those properties transfer to the skin when we use them with care.

To bring that heritage to a stage like Miami Swim Week — where Forbes writers, fashion editors, and thousands of followers are paying attention — is something I could not have scripted. It is the kind of validation that reminds you why you started, and why you kept going through every hard season of building something from scratch.

So to Miami Swim Week – The Shows, to the team at Skin Sports Society, and to everyone at Forbes who told this story: thank you. From the bottom of my heart. You saw something real in what we are doing, and you gave it a stage it deserved.

If you have been curious about Oyu Botanica, this is your invitation. The Soothing Tallow Lotion Bar that caught Miami's attention is available now at www.oyubotanica.com and at Atlas Stores in Los Angeles. We are also expanding our wholesale presence — so if you are a retailer who believes in clean, certified beauty with a story worth telling, reach out.

The runway is just the beginning.

With gratitude and so much love,
Tugs